Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information
security, is information that can be used on its own or with other information to identify, contact, or locate
understanding of how we collect, use, protect or otherwise handle your Personally Identifiable
Information in accordance with our website.
Q: What personal information do we collect from the people that visit our blog, website or app?
A: When ordering or registering on our site, as appropriate, you may be asked to enter your name, email
address, mailing address, phone number or other details to help you with your experience.
Q: When do we collect information?
A: We collect information from you when you fill out a form or enter information on our site.
Q: How do we use your information?
A: We may use the information we collect from you when you register, make a purchase, sign up for our
newsletter, respond to a survey or marketing communication, surf the website, or use certain other site
features in the following ways:
• To follow up with them after correspondence (live chat, email or phone inquiries)
Q: How do we protect your information?
A: We do not use vulnerability scanning and/or scanning to PCI standards. We only provide articles and
information. We never ask for credit card numbers. We use regular Malware Scanning. We do use an SSL
certificate to keep any sensitive information we may collect secure.
Q: Do we use 'cookies'?
A: Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive
through your Web browser (if you allow) that enables the site's or service provider's systems to recognize
remember and process the items in your shopping cart. They are also used to help us understand your
preferences based on previous or current site activity, which enables us to provide you with improved
that we can offer better site experiences and tools in the future.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences
and tools in the future. We may also use trusted third-party services that track this information on our
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to
turn off all cookies. You do this through your browser settings. Since browser is a little different, look at
your browser's Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some of the features that make your site experience more efficient may not
function properly, such as auto-fill for forms.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information
unless we provide users with advance notice. This does not include website hosting partners and other
parties who assist us in operating our website, conducting our business, or serving our users, so long as
those parties agree to keep this information confidential. We may also release information when it's
release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights,
property or safety. However, non-personally identifiable visitor information may be provided to other
parties for marketing, advertising, or other uses.
We do not include or offer third-party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in
place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/
We do not use Google AdSense Advertising on our website.
We have implemented the following:
• Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics
cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to
compile data regarding user interactions with ad impressions and other ad service functions as they relate
to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page.
Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page, or by using the
Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a
United States (and conceivably the world) that operates websites collecting Personally Identifiable
the information being collected and those individuals or companies with whom it is being shared. - See
more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
1. Users can visit our site anonymously.
first significant page after entering our website.
You can change your personal information:
• By calling us at (866) 964-5591.
Q: How does our site handle Do Not Track signals?
A: We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track
(DNT) browser mechanism is in place.
Q: Does our site allow third-party behavioral tracking?
A: It's also important to note that we allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the
Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission,
United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of
websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the
concepts they include have played a significant role in the development of data protection laws around
the globe. Understanding the Fair Information Practice Principles and how they should be implemented is
critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices, we will take the following responsive action, should a
data breach occur:
• We will notify the users via in-site notification within 1 business day.
We also agree to the Individual Redress Principle which requires that individuals have the right to legally
pursue enforceable rights against data collectors and processors who fail to adhere to the law. This
principle requires not only that individuals have enforceable rights against data users, but also that
individuals have recourse to courts or government agencies to investigate and/or prosecute noncompliance
by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have emails stopped from being sent to them, and
spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions.
• Market to our mailing list or continue to send emails to our clients after the original transaction has
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions
at the bottom of each email, and we will promptly remove you from ALL correspondence.
6841 Auburn Street
Rockford, IL 61101
Toll Free: (866) 964-5591
Toll Free: (815) 964-5591
Last Edited on 2/27/18